Plan and Promote 2020 Holiday Sales and Activities Now

September 15, 2020, 7:38 am

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Mastering Markeing - September 2020 Despite months of sales disruptions across every retail category, people are now eager to “get out and do or buy something.” Agritourism activities and events remain popular this year, abet different in activities and protocols. Cashless and online ordering are...

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Getting the Most from Your Email Program Spend

October 13, 2020, 10:14 am

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Mastering Marketing - October 2020 business’ email service provider, content delivery format is more important than ever. While several social media platforms such as Instagram and Facebook are popular for sharing pictures and product promotions, email is still “The King” of online marketing tools...

Make List and Check Your Christmas Sales Plan Twice

November 5, 2020, 6:54 am

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Mastering Marketing - November 2020 Christmas has not been canceled for 2020! The September 2020, issue of the Mastering Marketing newsletter featured tools for holiday planning. That article is available on the Ag Marketing website by going to https://extension.umd.edu/learn/plan-and-promote-2020-...

Product Development Part 2–Scaling Up

September 29, 2020, 6:00 am

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September 2020 Product Development–Part 2–Scaling Up Many food processors start making a product from favorite home recipes. A recipe usually has a list of ingredients with the amounts required and the method to prepare the recipe. These recipes and methods are suitable in small batches; however,...

Getting the Most from Your Email Program Spend

October 29, 2020, 5:31 am

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October 2020 Getting the Most from Your Email Program Spend With the pivot to curbside, delivery, and online marketing, using the business’ email service provider, content delivery format is more important than ever. While several social media platforms such as Instagram and Facebook are popular...

The Reluctant Entrepreneur

December 14, 2020, 6:16 am

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Mastering Marketing - December 2020 In November, I had the opportunity to give a presentation through the University of Maryland College of Agriculture and Natural Resources’ (AGNR) new Agricultural Careers and Entrepreneurship (ACE) Virtual Center webinar series . The presentation was titled,...

Moving Prices; Retaining Customers

January 12, 2021, 6:12 am

≫ Next: COVID-19 Impact Survey Results on Maryland Producers

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Mastering Marketing - January 2021 Happy New Year 2021, and like every new year before, this is prime planning time for your business. But unlike every year before, 2020 has given producers marketing challenges tagged by terms such as “pivoting,” “resilience,” and even “survival.” We are going into...

COVID-19 Impact Survey Results on Maryland Producers

February 18, 2021, 6:44 am

≫ Next: Get Started Marketing-Craft Your Marketing Statement (Also Known as an Elevator Speech)

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Mastering Markeing - February 2021 A lot has happened on the farm marketing scene since March 2020. Farmers, processors, and other small businesses have quickly adapted to stay in business in a constantly changing environment of pivoting markets, processing bottlenecks, and government support...

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Get Started Marketing-Craft Your Marketing Statement (Also Known as an Elevator Speech)

March 9, 2021, 5:20 am

≫ Next: Value-Added- Frozen Could be a Path Forward

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Masterning Marketing - March 2021 How, when, and where should you start your marketing efforts? The process can be overwhelming-should I market my brands, what about social media posts, and who will buy my products? To help you organize your marketing steps, it is vital you have a marketing...

Value-Added- Frozen Could be a Path Forward

March 31, 2021, 9:37 am

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Mastering Marketing - March Special Edition 2021 Producers know that direct marketing and value-added products are conduits to increased profits. Direct marketing is a learned skill by adding value to raw products is a highly regulated process. Producing value-added products may increase your farm...